Braco Dimitrijević first gained prominence with a series of photographic works begun in the early 1970s in which he documented 'Casual Passers-by' on large-scale billboards and other public sites. These works are typical of the artist's intention to call into question representations in the mass media as well as historical monuments. The series, which is ongoing, acknowledges and elevates the everyday. The artist affords images of ordinary people the respect and seriousness usually reserved for depictions of prominent personalities or figures of historical importance.

More recently Dimitrijević’s practice has included installations in museums. Works of art by acknowledged old or modern masters are incorporated in installations including furniture, arrangements of fruit and vegetables and other everyday objects. These conjunctions disrupt traditional categories of high art and quotidian artifacts .